Curated fits ft. Isabèl Usher

A special visitor at Vic

Last week, we had the absolute pleasure of welcoming Dutch singer-songwriter Isabèl Usher to our store here at Vic Groningen. Known for hits like "Ik Kom Weer Thuis", "Laatste Keer", and "Altijd al Beloofd", Isabèl is a rising star whose 2024 debut album "Astronaut" showcases her seamless blend of pop, hip-hop, and house. As big fans of her work, it was a true honor to have her drop by.

What made this visit even more special is our shared bond with Groningen. Just like us, Isabèl has strong ties to the city since she studied here and clearly carries its creative energy with her wherever she goes. We spent time talking, laughing, and connecting over mutual passions: music, style, and that unique spark that fuels both.

Style & sound: a form of self-expression

At Vic, we believe that style and music are two of the most powerful ways to express who you are. Whether it's through a statement jacket or a touching lyric, both tell stories, reflect moods, and communicate individuality. Isabèl embodies that idea completely. Her music is raw, real, and full of personality, and so is her style. She dresses the way she sings: confidently, creatively, and unapologetically herself.

The staff helped to pick out some standout pieces that mirror her energy. A nice blend of different brands like Stone Island, C.P. Company, Peacemaker by OAMC and Paraboot. It's always a joy to see someone not just wear clothing, but to own it. That’s what Vic is all about.

We’re grateful she took the time to visit, and expect more from this collaboration in the future. Until then, drop her a follow on Instagram and make sure to check out her latest single "Miljonair".

Thanks for stopping by, Isabèl!