We just released a new brand | Welcome NoProblemo by Aries

The origins of Aries

Aries is a London-based streetwear brand founded in 2009 by Sofia Prantera and graphic designer Fergus Purcell (known as Fergadelic). The brand is known for its bold graphics, gender-neutral designs, and strong influence from skate and underground culture. They are also well known because of the iconic “No Problemo” logo, which was originally used on T-shirts and sweaters but has since become a recognizable symbol within the streetwear scene.

No Problemo was born

In January 2024, Aries launched “No Problemo” as an independent sub-brand. This new label retains the spirit of the original “No Problemo” design but expands into a wider range of garments, including jersey, denim, workwear, shirts, sweaters, and accessories. The brand focuses on gender-neutral silhouettes and offers a contemporary uniform style with influences from sci-fi, dystopia, and vintage technology.

No Problemo's first collection, called “Area 001,” included items such as crewnecks, T-shirts, and accessories featuring the signature “No Problemo” logo. The color palette ranged from classic black and white to gray and ecru, with accents in orange and yellow.

In May 2025, No Problemo collaborated with Australian eyewear brand Le Specs to launch an eyewear collection. This four-piece collection combined influences from the early 2000s with futuristic design, featuring unisex styles that incorporated the “No Problemo” logo and an alien face motif. The color palettes were inspired by both industrial and cosmic references, with names such as Pluto, Cyborg, Vortex, and Black Pool.